EQ pricing is a way of normalizing the price per a standard unit of measure. In terms of our data, this is the dosage in milligrams (edibles, topicals, etc.) or the weight in grams (flower, concentrates, and vapor pens). This is an important metric because it allows us to compare prices regardless of the package size. 

Think of it like comparing cereal at the store. Instead of looking at it as price per box, you are looking at price per ounce.

The example below breaks this calculation down in more detail.