Definition: The monetary value of what a retailer made before taking out cost of goods

Note: Discounts are subtracted out in this number, which can also be known as Net Revenue. Also includes returns in this number, does not include voided purchases

Equation: sum(base price of unit - potential discount on the unit)

Example: Revenue is used a lot as the monetary representation of a business. This can be viewed as a total sum over a week or viewed as a sum for each day through a week. Retailers can use this measure to understand how much money they are bringing in BEFORE cost of goods is taken out of it.