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Total Revenue or Total Gross Margin
Definition: The monetary value of what a retailer made before taking out cost of goods Note: Discounts are subtracted out in this number, which can also be known as Net Revenue. Also includes returns in this number, does not include voided purchases Equation: sum(base price of unit - potential discount on the unit) …
Total Gross Margin Percent
Definition: Percent of profit from revenue sales. Note: Only calculated for products that have a cost associated with it. Equation: Total Profit/Total Revenue or Total Gross Margin/Total Revenue Example: Retailers can use Gross Margin Percent to better understand the relationship between profit and revenue while al…
