Headset Insights is a competitive intelligence tool designed for operators, brands, LPs, investors and anyone in the cannabis value chain who wants to analyze the competitive landscape, identify opportunities and get a competitive edge. It offers real-time market data, trends and insights, from sales, top brands, SKUs to demographics, margins, and more.
We source our data from our retail partners through point-of-sale integrations we have with over 20 point-of-sale companies in the space. This data is then scrubbed by a series of machine learning algorithms and data entry specialists to assign each product to our product catalog. After the data has been cleaned it goes through additional statistical procedures to reduce things like sampling bias, the impact of outliers, and remove occasional data anomalies.
Further, the data is combined with other data such as sales numbers from government agencies or publicly available financial statements. After this process, the data in our sample is forecasted to represent the total (pre-tax, post-discount) recreational cannabis sales in each of our Insights markets. In other words, you are seeing the amount the customer pays at checkout before taxes. Our sample is constantly monitored to ensure that we have a statistically significant and accurate representation of the total population.
This quick start guide covers:
- Sign in
- Settings & Profile
- Quick Tips
- Brand Compare
- Data Export
- Schedule Emails
Navigate to https://insights.headset.io/app/public/login to sign in to your Headset account. If you do not have an account you can reach out directly to Headset for assistance creating one. If for some reason you forgot your password, click on "Forgot Password" to reset it.
After logging in, select INSIGHTS from the product list.
Settings and Profile
By clicking on your initials at the bottom left you can access Settings, Headset's Industry Reports, or the option to Sign Out.
Selecting settings will direct you to your profile page. Here you can manage email preferences and change your password. It also displays your active subscriptions and the number of active user accounts.
Increase Screen Space - To increase screen space click on the "hamburger" button in the top left corner. This will collapse the menu on the left giving you more space for the report itself. Click on the "hamburger" again to bring the menu back.
Select/Deselect - If you are viewing multiple items in a dashboard (markets, categories, segments, etc.) you can select/deselect specific items in order to drill into others that may be overshadowed by those.
In the example below, I've clicked on the word "Flower" to remove that category from the chart on the left. You can see Flower is still displaying in the chart on the right.
Even faster, simply press and hold Alt + click the desired item to quickly view that specific item only. To add the other items back into the chart just repeat the above and click on the same item. This applies to all charts when multiple items are displayed in the legend.
Search Function - Use the search bar to quickly navigate to details on a specific brand, category, product, etc.
Quick Links for Details - Whenever a brand, product, or segment is displayed in a table they are typically hyperlinked so you can quickly access details for that specific item. You can also click on the ... (where present) for a list of additional options as well.
Filters provide the ability to drill into specific time frames, markets, categories, segments, pricing, etc. The filters are designed to work from left to right. Oftentimes, our filters cascade off of each other. For example, if you were looking at Segments of a Category, when you select Flower as the Category, the Segment filter then loads to populate segments of Flower. Once you have selected your desired filters click the Reload button in the top right corner.
Depending on the dashboards you are viewing some filters are required, while others are optional. This is denoted by the asterisk (*) in the top left of that filter, as well as, a red border and text letting you know that a selection is required.
In the Overview section you can view:
- Market Overview
- New Products
- Discount Overview
- Product Finder
- Inventory Turnover
Market Overview - Here you can see at a high level how the markets you are actively subscribed to are trending or performing. This Overview will only reflect the product categories you have on your subscription.
Here you will find:
- Total Market Size
- Year Over Year Monthly Growth Rate
- Total Sales and Total Units Category Share
- Pricing and Average Item Price by Category
- Sales and Unit Volume by Category
- New Products Last 90 Days
- Brand Share of Market
- Top 200 Ranked Brands
New Products - This section allows the ability to compare and dive into new products that have recently been brought to market.
Here you will find:
- New Products in the last 90 and 180 days
- Average New Item Price in the last 90 and 180 days
- % of Products Sold and % of Sales in the last 180 days
- New Products by Time and Weight
- List of the new products
- Average Item Price
Discount Overview - This allows you to view discounting statistics for the market as a whole. You can also break this data down by total market, category, segment, package size, or brand using your "Slice Data By" filter.
Here you will find:
- Discounting Statistics the last 30 days vs the same time period last year
- Sales vs Discounts - By month
- Average Item Price and EQ Price, with the Average discount handed out
- Gross Margin over time for the Date Range you chose
- Average Discount Percent given over time for the Date Range you chose
Product Finder - This dashboard is the largest list of products you will find in Insights. Allows you the ability to pull the top 200 products in any market based on your filter selections.
Filter options for Product Finder are:
- Province/State - Market you want the data on. Multi-select is available here
- Date Range - The time frame in which we'll provide the sales data for each product
- Category - Focus on a specific category
- Segment - Focus on a specific segment of the category you've chosen
- Brand - Choose an individual brand to view or a group of brands you're interested in
- Package Size - Choose a specific package size that you're looking to analyze at the product level
- Product - Search for individual products to run the report for or use the "Contains" pre-fix to search for keywords on specific products.
Example: I want to see Concentrate products that are considered "Diamonds". I would use "Contains" in the prefix for the Product Filter and then type "Diamonds" and hit enter. Now the products that populate all include "Diamonds" in the name.
Inventory Turnover - Gives the ability to review inventory levels in a market over time. Weekly, in each market/category, we find the total units on hand, the average item price, and the total units sold in the prior week for a “typical retailer”.
Here you will find:
- Market Inventory Trend
- Inventory Trend over time
- Weeks on hand by market
- Weeks on hand vs value of that inventory on hand
- Raw Data Table combining some of the above metrics into one downloadable table
Categories and Segments
The items displayed in this section are going to be dependent on the categories you are actively subscribed to. This section enables you to dive into specific Category Details or Segment Details
- Ranking within State
- Category Market Share
- Total Sales and Units Sold
- Sales and Market Share Over Time
- Segment Breakdown
- Segment Sales vs Year Ago
- Top 15 Brands and Products
This section enables you to compare specific brands by sales and pricing using a number of different metrics. You can also use this section to benchmark your own brand against others or deep dive into a particular brand.
- YoY (year-over-year) Growth
- Monthly Sales
- Category Sales
- Segment Details
- Average EQ Price
- Sales by Average Unit Cost
- Wholesale Cost by Weight
The dashboards in this section were built specifically to be exported. You have the ability to export by Package Size, Category, Segments, Brands, and Total Market. On any one of these you can filter based on the market, date range, date granularity, category*, segments*, and brand(s)*. This provides you with the ability to export and manipulate the data in Excel or another spreadsheet application.
Favorites allow you to quickly access a specific page that you have customized to your liking (including your filter choices). Creating a favorite saves you time so you can easily navigate to the pages that are most relevant to you.
To create a favorite start by clicking the ribbon-looking icon next to the Reload button. Then name your favorite.
Once a favorite has been created, you can easily access it in the menu on the left side of the product located under My Favorites.
Modifying your favorites can be accomplished by selecting Manage Favorites under My Reports.
Here you are able to quickly see what filters are applied to each favorite and when it was created. You also have the ability to delete it or unpin it from your favorites in the menu.
This feature allows you to easily send a snapshot of an entire dashboard. Simply choose your desired format and email frequency.
Easily manage scheduled emails by selecting Scheduled Emails under My Reports. Here you can quickly see the details for each scheduled email. You can also update the frequency, add or remove recipients, or delete the scheduled email entirely.
Help & Support
If you ever need help or assistance you can contact us by clicking on the chat bubble in the lower right corner of the product. Our chat feature is always answered by live representatives, no bots!! Support is available Monday - Friday, 5am PST - 5pm PST.
Support can also be reached by email at [email protected]