About this Dashboard

What is it?

Revenue can be divided into two parts: 1) Total Number of Baskets and 2) Average Basket Size. This dashboard is designed to provide insights into these two key figures, helping you better understand the shopping behavior of cannabis consumers. Whether your goal is to track trends in Average Basket Size or Basket Count, you can use this dashboard to get an overview of these important metrics.
 

Basket Analysis Definitions

• Average Basket: This represents the average size of a transaction (after discounts and before taxes).
• Total Baskets: This indicates the total number of baskets or transactions.
   

The Date Granularity filter allows you to view graphs over time, selecting from options like week, month, quarter, or year.

Current Basket Statistics

 

What's Happening with Baskets?

To gain a deeper understanding of top-level basket statistics (total baskets and average basket) for the current week, last week, 12 weeks ago, and the current week from the previous year, refer to the graph and table below. The table also shows the percentage change compared to the current week for both metrics. This data helps you understand typical basket sizes and historical trends in the selected market.

Top-Level Metrics Over Time
 

Basket Performance Over Time (Avg Basket and Total Baskets) displays the two top-level metrics, average basket size, and total baskets, over time. Use the filters at the top to view data for specific time frames or date granularities (e.g., week, month). This data provides insights into cannabis shopping trends over time in the chosen market.

Basket Performance Over Time

Metrics Contributing to Basket Size

Average basket size is influenced by two main factors:

1. The average price of items in the basket.
2. The average number of items purchased.
    

Explore Basket Performance Over Time to understand how these two metrics interact over time. Utilize the date range filter and date granularity filter to delve into specific time frames.

Average Basket Size

Raw Data Table

The data in this table was used to create all the visualizations you see above and reflect your choices in the filters at the top of the dashboard. If you wish to examine the data more closely or create your own visualizations, you can download this data. Please note that this data includes all markets to which you subscribe and does not adhere to the market filter above.