Brand Opportunities

About this dashboard

Bridge Signal is Headset’s menu data analysis tool. Some competitor products require manual scraping of menus online to gather information about what is happening in your immediate area or state, but Headset has an API connection with Leafly, allowing us to pull in the menu data more frequently and more accurately than manually scraping it from the web.
 

Once you’re subscribed to Bridge Signal, the first dashboard at your disposal will be the Brand Opportunities dashboard.
 

Brand Opportunities allows you (the brand) to monitor where your products are showing up on menus, where you’ve recently been removed from a menu, who is no longer carrying your products at all, and who’s at risk of stocking out.

 

To begin, select your brand(s) and the market you’re in to begin looking at menus.

Once you’ve chosen the brand and market, you can begin analyzing the menus in your area.
 

First, you’ll be shown your “at risk” stores. At risk are stores that no longer have any products from your brand listed on the menu within the last 30 days.
 

After 30 days, unless there is a restock, these locations will move to Lost.
 

You will see a tile view of store locations, how many products dropped from their menu, and the date we saw said products drop from the menu.

From here, you can click on “View Details” to see what products specifically ran out of stock.

Additionally, you have the ability to view the “at risk” stores in a map view, instead of tiles. This can be helpful for sales team members who have been assigned specific territories for selling.

You can toggle back to the list view at any time, by clicking at that same button in the bottom center of the screen.
 

You will have filtering options available to you in the upper right corner of your screen to view your opportunities. Now that we’ve analyzed our at-risk, we can click on the “At Risk” status in the upper right corner to take a look at a different opportunity.

Your opportunities are defined as the following:
 

At Risk:  Stores that no longer have any products from your brand listed on the menu within the last 30 days. After 30 days, unless there is a restock, these locations will move to Lost.
 

Stockout: Stores where certain products from your brand have fallen off the menu, but other products may still be available at the location.
 

Lost: Stores that once sold your brand, but have not had a product listed in over 30 days. After 90 days these locations will no longer be associated with your brand as a store that carries your products.
 

New: Stores that within the last 2 weeks, have either introduced products from your brand for the first time or have restocked a location that was once At Risk or Lost.

 

Using these same filters in the upper right corner, you can also update your “location” if your brand is across multiple states and you can sort your results alphabetically in ascending or descending order based on your preference.
 

If you would like to export any of this data for yourself or your team, there is an export button in the upper right corner, allowing you to export this information.

Lastly, you have filters. Filters can be used to drill down your results and can be saved so you can quickly pull up the data again when you login in the next time.
 

For example, if my territory is strictly the Phoenix area, I could add “Phoenix” into my filters for the city, narrowing my results to only that.

By saving this filter choice, I can then apply this Phoenix-only view to any other dashboard within Signal.