When / How to use this dashboard

Use this dashboard to make informed decisions about your product. Do consumers who buy one thing often buy another with it? This could influence the way you market your products or even your next product development decisions.






Here we’re using the concept of a wallet to describe the way consumers spend. Although they certainly can buy a single item, often they’ll buy several things on the same store visit. How do these items group together? Consider these questions: If we select a popular category like Vapor Pens, what percentage of consumers are buying from that category? And, if we make a Gender and Generation selection in our filters, say Female+Millennials, what percentage of them purchased Vapor Pens within the last 6 months? These are our ‘top line’ numbers as shown below.









Cross Category Wallet
Each of the columns represents the sales to people that purchase products in the category. The first column on the left shows ‘Beverages’. For people who open their wallets to spend on this category what are the next 3 most likely categories where they’re likely to spend? The first thing we see is Flower, followed by Vapor Pens, and then Edibles. This is not so for Vapor Pens (the far right column). These consumers tend to reach into their wallets to buy additional Flower, Edibles, or Pre-Rolls to go with their main purchase.





Selected Category Consumer’s Cannabis Wallet Share
The pie chart below helps us pursue the question, ‘What is the percentage of wallet spent on other categories where our selected category is highest?’ This visualization takes our column of choice from the Cross Category Wallet and looks at consumer choice in detail. In this case, we’ve selected vapor pens. And again, consumers spending on vapor pens will also spend on Flower, Edibles, Pre-Rolls, and Concentrates.