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Bridge Marketing - Holiday Bump Analysis
Demand Planning (Holiday Bump Analysis) What is it? The purpose of this dashboard is meant to examine short periods (7 days or less) with pronounced sales increases (i.e., 4/20, COVID-19 events, Green Wednesday, Dab Day, etc.). The dashboard provides Bridge users with the ability to examine periods of high growth s…
Bridge Marketing - Special Order Inventory
Bridge: Special Order Inventory Before running a campaign with discounts, consider reviewing the Special Order Inventory Dashboard to observe how the decrease in price affects the number of units you will sell at a given retailer. The Special Order Inventory Dashboard will suggest the increase in units sold to inc…
Bridge Marketing - Demographics
Demographics This dashboard allows you to review who is shopping for your brand by giving you a better understanding of your customers, and helps you to better position and market your products. Some questions you can answer: * What percentage of my customers are male? * What percentage of my revenue comes …
Bridge Marketing - Slow Moving Products
Bridge: Slow-Moving Products Trying to get a pulse check across your stores and see where profit is being left on the table? We created the Slow Moving Products Dashboard to confirm performance and review metrics at a glance to see the sell-through pace of products across all stores. The types of questions this Das…
Bridge Marketing - Promotion Analysis (Customer Counts, Products, and Stores)
Promotion Analysis (Customer Counts, Products, and Stores) What is the Promotion Analysis module? Utilize these three dashboards to analyze how well a campaign did by comparing store groups to one another or by comparing product groups to one another. Why would you want this? To get a true, data-supported, answer…
