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Showing articles from Marketing tag

Bridge Marketing - Slow Moving Products

**Bridge: Slow Moving Products** **Trying to get a pulse check across your stores and see where profit is being left on the table? We created the Slow Moving Products Dashboard to confirm performance and review metrics at a glance to see the sell-through pace of products across all stores. ** **The types of ques…

Bridge Marketing - Special Order Inventory

**Bridge: Special Order Inventory** **Before running a campaign with discounts, consider reviewing the Special Order Inventory Dashboard to observe how the decrease in price affects the number of units you will sell at a given retailer. The Special Order Inventory Dashboard will suggest the increase in units sold to …

Bridge Marketing - Demographics

**Demographics** **This dashboard allows you to review who is shopping for your brand by giving you a better understanding of your customers, and helps you to better position and market your products. Some questions you can answer:** * **What percentage of my customers are male?** * **What percentage of my re…

Bridge Marketing - Holiday Bump Analysis

Demand Planning (Holiday Bump Analysis) **What is it?** The purpose of this dashboard is meant to examine short periods (7 days or less) with pronounced sales increases (i.e., 4/20, COVID-19 events, Green Wednesday, Dab Day, etc.). The dashboard provides Bridge users with the ability to examine periods of high growth…

Bridge Marketing - Promotion Analysis (Customer Counts, Products, and Stores)

Promotion Analysis (Customer Counts, Products, and Stores) **What is the Promotion Analysis module?** Utilize these three dashboards to analyze how well a campaign did by comparing store groups to one another or by comparing product groups to one another. **Why would you want this?** To get a true, data-supported,…

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